Attorney Marketing

From the monthly archives:

July 2011

Online Lawyer Marketing: Big Firm Advertising on a Small Firm Budget

July 25, 2011

There was a time not so long ago when a law firm’s advertising reach was simply a function of how much the firm invested in marketing. This meant that big law firms with virtually limitless marketing budgets had a huge advantage over smaller firms with limited budgets. This traditional realm of legal marketing meant big [...]

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Class Dismissed: Is the Supreme Court’s Decision in Wal-Mart Case a Signal of Tougher Road Ahead for Class Action Lawyers?

July 20, 2011

The Supreme Court’s recent dismissal of a class action brought by 1.5 million current and former female employees against Wal-Mart, which alleged gender discrimination in pay and promotional practices, has sparked a debate over the future of the large, nationwide class action. The plaintiffs in Wal-Mart v. Dukes alleged that although they worked at different [...]

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Going Remote: Using Remote Technology to Access Your Office Computer from Anywhere

July 20, 2011

For most attorneys, leaving work entirely at the office is more fantasy than reality. Tight deadlines and heavy workloads are the norm in the legal profession, requiring many attorneys to work around the clock. At the same time, telecommuting has become increasingly popular across industries. In a tight economy, employees can save on commuting expenses [...]

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