Attorney Marketing

From the category archives:

AttorneyPages.com List Tips and New Products

Should You Be Using Google’s Legal Scholar? What the New Free Service Can and Cannot Do

March 31, 2011

Google has just launched the beta version of “Legal Scholar” – the online giant’s first attempt at providing case law and law review articles to the world free of charge. With Westlaw and Lexis subscription fees continually on the rise, many cost-conscious attorneys and law offices are wondering whether Google Legal Scholar is a viable [...]

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Get Your License: Understanding Software Licensing Before You Buy

March 31, 2011

Purchasing software has become as familiar to the legal profession today as changing the typewriter ribbon was a generation ago. But software, like modern life in general, brings with it considerably more complexity for the user than those old ribbons. Many software users don’t understand the difference between owning something and merely licensing it.
When you [...]

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Online Lawyer Marketing: Leasing vs. Building a Law Firm Website

March 1, 2011

Many law firms that were slow to adjust to the decline of phone book, newspaper, and television legal advertising now realize they are at least a decade behind in shifting to online law firm marketing. The reality is a law firm that has waited until now to market its law firm online faces a serious [...]

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Using a Digital Audio Recorder in Your Law Practice

July 30, 2009

Gary Weingarden, a lawyer in Michigan, writes about how he uses a digital voice recorder in his practice and the benefits of owning one.
My father used a Dictaphone to create his documents. He needed a secretary with special transcription equipment to get those documents onto paper. Once he got the draft back from his secretary, [...]

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Improve Your Response Rate on AttorneyPages

March 16, 2009

One of the easiest ways to make your AttorneyPages’ listing more attractive to potential clients, thus giving you a higher response rate, is to spend time creating an impressive attorney profile. The profile is really like a mini-website. It provides you with the opportunity to add critical information about your career, experience, education, bar [...]

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Attach a Photo to Your AttorneyPages’ Listing

October 10, 2008

People like friendly faces and seeing who they are calling. In fact, lawyers listed in AttorneyPages who have uploaded a photo have a 28 percent better response rate to their listing than those who haven’t.
Here’s How To Do It 
1. Find a good digital photo of yourself, or have one taken. Make sure you are smiling [...]

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How to Increase Your Listing’s Response Rate on AttorneyPages.com

June 6, 2008

Your AttorneyPages.com listing is the first chance you have to make an effective first impression to potential clients and earn their business. Make the case for hiring your law firm by drafting a brief and compelling introductory description of your law firm and its attorneys. To better improve your results, explain to our users why [...]

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