Attorney Marketing

From the category archives:

Law Firm Marketing

Online Lawyer Marketing: Big Firm Advertising on a Small Firm Budget

July 25, 2011

There was a time not so long ago when a law firm’s advertising reach was simply a function of how much the firm invested in marketing. This meant that big law firms with virtually limitless marketing budgets had a huge advantage over smaller firms with limited budgets. This traditional realm of legal marketing meant big [...]

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Lawyer Marketing: Using Twitter to Extend Your Law Firm’s Reach

June 22, 2011

Former Congressman Anthony Weiner may cringe, but Twitter really can be an important venue to build a solid reputation for you and your law firm. In a nutshell, Twitter allows anyone to “tweet” a message up to 140 characters in length, which is then instantly viewable by all of that person’s “followers” – and potentially [...]

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Lawyer Marketing: The Power of Consistent Imagery and Messaging in Law Firm Branding

June 16, 2011

Amid the current recession, law firm’s are looking for any advantage to make their marketing and branding efforts more effective.  The legal marketing relationships that a law firm develops will be varied and may change over time.  However, the imagery and messaging used should be consistent across the law firm’s marketing programs whether online, on [...]

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Lawyer Marketing: Organic vs. Pay Per Click Legal Search Strategies: Is There a Significant Difference?

March 30, 2011

Many law firms assume that all keywords are created equal and that if a keyword is an effective term for organic results (i.e. non-sponsored results), then the term is also a good choice for the law firm’s pay per click legal marketing.  In reality, nothing could be further from the truth.  Not only is it [...]

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Lawyer Marketing: Improve Your Online Biographical Profile by Connecting with Consumers

March 28, 2011

Most law firms are listed on a number of online legal directories as well as other types of web-based marketing websites, including matching services. Almost all of these programs create the possibility for the law firm to provide a biographical profile with detailed information about the law firm and its attorneys. Many firms make a [...]

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Lawyer Marketing – Is Your Email Marketing Strategy Effective?

March 24, 2011

Past clients as well as prospective clients that have contacted the law firm can be a valuable source of potential future business.  Because former clients and unretained prospects may have been the result of a significant investment of a law firm’s legal marketing resources, it makes sense to market effectively to this potential source of [...]

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Explosion of Mobile Web Devices: What Does It Mean for Lawyer Marketing Strategies?

March 22, 2011

Whether it is a smart phone, tablet computer or other mobile device, the internet is now becoming as prevalent on handheld devices as on home computers.  It is important that law firms assume that they need to develop legal marketing strategies aimed at mobile web users because these devices will soon dominate the way consumers [...]

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Specific Issues to Consider When Publishing Articles as Online Lawyer Marketing Websites

March 16, 2011

Publishing articles on a legal resource or legal marketing website can be an effective method for promoting an attorney or law firm. However, there are certain issues that must also be taken into account when selecting a legal information site or legal marketing site to publish your articles:

Who Owns the Articles: The articles you publish [...]

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Lawyer Marketing – The Inherent Marketing Value of Giving Free Legal Advice

March 9, 2011

The most common complaint by attorneys regarding marketing programs ranging from online marketing like an online legal directory to television and phone book ads is that consumers are just looking for free advice.  A law practice is a place filled with frenetic activity and a great deal of stress with very little down time.  This [...]

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What Matters to Prospective Online Legal Marketing Clients?

March 7, 2011

Many law firms struggle to determine what information to include in law firm profile pages on legal marketing websites.  It is very common for law firms that are considering a legal marketing program to ask about client retention rates.  In reality, client retention is not something legal marketing programs like online lawyer directories have much [...]

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