Attorney Marketing

From the category archives:

Law Firm Marketing

Confused About Online Lawyer Marketing Ethical Rules? Stick to Legal Directories

March 3, 2011

One of the most alarming things that can happen to an attorney is to be contacted by the State Bar regarding allegations of a potential violation of ethical rules. Many law firms are still hesitant to do much online legal marketing because of fears about potential State Bar violations.  Such concerns are not without merit [...]

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Online Lawyer Marketing: Leasing vs. Building a Law Firm Website

March 1, 2011

Many law firms that were slow to adjust to the decline of phone book, newspaper, and television legal advertising now realize they are at least a decade behind in shifting to online law firm marketing. The reality is a law firm that has waited until now to market its law firm online faces a serious [...]

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iPad for Lawyers – Must-Have or Just a Fad?

February 24, 2011

By now, the dust has settled on Apple’s release of its latest gadget, the iPad. For a minimum of $500, consumers can now get what amounts to a very large iPod Touch. While technology reviewers are busy debating the relative merits of the iPad for tech-loving individuals, what about the functional pros and cons of [...]

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The Importance of Creative Online Legal Marketing Content

February 24, 2011

Legal marketing can both be expensive and critical to a law firm’s success, yet many attorneys put little effort into ensuring that the legal content on their website and their online marketing programs is creative and engaging. The information and legal content that appears on one personal injury attorney’s website or online marketing profile [...]

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Organic Traffic vs. Pay Per Click: Which Is Better for a Legal Marketing Company’s Lead Generation?

February 22, 2011

When law firms evaluate whether to use a particular legal marketing program, such as, a legal directory or legal matching service, the law firm often looks closely at how high the lawyer marketing program appears in search results on Google and other search engines. While this is a smart common sense approach, it leaves [...]

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Lawyer Marketing – Internet Referral Networks: Avoiding a Disastrous Referral

February 14, 2011

Internet Referral Networks: Avoiding a Disastrous Referral
The Internet has created new ways to develop and expand an attorney’s referral base. A law firm may use its blog, social network pages, online directory programs, or other online marketing efforts to develop relationships with other attorneys. A well constructed referral system between law firms in different markets [...]

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Broader Exposure vs. More Prominent Placement on Lawyer Marketing Websites

January 31, 2011

When developing an online legal marketing strategy, it can be difficult to choose a strategy that will provided the greatest rate of return for a law firm. There are many types of programs to choose from including legal directories, pay per click advertising, and attorney matching services. Most law firms do not have [...]

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Lawyer Marketing – How to Choose an Online Attorney Directory

January 25, 2011

Once a law firm website has been built, the questions becomes how do I get clients to my law firm website or otherwise generate calls and emails from prospective clients. There are many good online legal directories, which can be the most affordable way to start increasing your new law firm website’s traffic and [...]

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Why Online Directories Remain a Very Effective Form of Lawyer Marketing

January 21, 2011

Internet based marketing options pose a unique challenge because there are so many choices. Traditional legal marketing sources provided fewer alternatives. With the yellow pages and newspaper advertising, the primary decision was simply the size and location of a law firm’s advertising. The Internet offers more than just choices of size and [...]

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Lawyer Marketing – Link Building for your Law Firm Website

January 17, 2011

Say the only way a person using the Internet could find your firm’s website was to search for it directly or type in your site’s URL. You would have a very low number of hits. This would generate only a little revenue. Your goal is to figure out how to get a large number of [...]

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