Attorney Marketing

From the category archives:

Legal News

Class Dismissed: Is the Supreme Court’s Decision in Wal-Mart Case a Signal of Tougher Road Ahead for Class Action Lawyers?

July 20, 2011

The Supreme Court’s recent dismissal of a class action brought by 1.5 million current and former female employees against Wal-Mart, which alleged gender discrimination in pay and promotional practices, has sparked a debate over the future of the large, nationwide class action. The plaintiffs in Wal-Mart v. Dukes alleged that although they worked at different [...]

Read the full article →

Lawyer Marketing: Is a Google Test Search a Good Way to Evaluate a Legal Marketing Program?

June 21, 2011

Law firms commonly test their online marketing programs by running an intuitive search in Google, believing that one or two positive search results on Google are a good measure of the program’s reach.  But this approach has a number of shortcomings.  Most importantly, it completely ignores how the marketing programs perform on other search engines.  [...]

Read the full article →

Online Legal Marketing Consultants: A Good Idea?

June 2, 2011

With the growing dominance of online marketing, many law firms are discovering that the Internet is a vast place with far more marketing options than traditional marketing forums such as the phonebook, billboards, and even radio and television. Many practices are bombarded with telephone calls from Internet marketing firms offering services and products including:

Online Legal [...]

Read the full article →

The Evolution of a Comprehensive Online Lawyer Marketing Strategy

May 23, 2011

The Internet is developing at such a phenomenal rate that online attorney marketing strategies that were effective yesterday can be outdated tomorrow. There was a time not so long ago when a law firm was considered to be on the cutting edge of legal marketing because it had a website. Many attorneys even built their [...]

Read the full article →

Lawyer Marketing: The Benefits of a Legal Blog

May 17, 2011

Law firms are increasingly turning to legal blogs or online journals to market their practice more effectively.  A legal blog can help a law firm pursue important marketing objectives like branding, lead generation and publicity.  A good blog – one that has frequent postings and is filled with relevant content — is likely to come [...]

Read the full article →

Lawyer Marketing – Consider Deferring to Marketing Professionals

May 10, 2011

Every attorney has had the experience of carefully analyzing a client’s options and providing advice the attorney knows in sound; just to have the client disregard the advice.  This situation can be frustrating because your legal knowledge and experience means you know your client is making a mistake.   You will often defer to the client [...]

Read the full article →

Lawyer Marketing: The Value of Quantifying Tools for Internet Advertising Campaigns

May 5, 2011

Internet marketing has become the primary way many law firms market their law practices.  However, web-based marketing presents unique opportunities and challenges in terms of very detailed tracking and quantifying of online marketing efforts.  Quantifying online marketing results can be challenging compared to traditional types of advertising, because most law firms use multiple online marketing [...]

Read the full article →

Lawyer Marketing: Please Take “Free Consultation” Out of My Listing: Is This a Good Idea?

April 29, 2011

Many attorneys remember the days when a big double page ad in the phone book made the phone ring off the hook. Each attorney had different methods of dealing with the massive number of calls that were a complete waste of time. In many cases, attorneys had to hire additional staff members to help field [...]

Read the full article →

Lawyer Marketing: Balancing Online and Offline Law Firm Marketing Efforts

April 26, 2011

Most law firms have been advertising with traditional forms of legal advertising including the yellow pages, newspapers, television and radio for many years.  Online legal advertising is newer and less familiar for most law firms though some have been using the internet for legal marketing for some time.  The thing most law firms have not [...]

Read the full article →

Lawyer Marketing: Targeted Advertising on the Internet and the Doctrine of Internet Exceptionalism

April 22, 2011

The ethical rules in most jurisdictions have long since prohibited certain types of targeted advertisements such as sending a mailing to a personal injury accident victim. The Internet provides a new frontier for this type of targeted Internet advertising by an attorney or online legal marketing programs. Google’s email system Gmail, for example, will scan [...]

Read the full article →

← Previous Entries