Attorney Marketing

From the category archives:

Web Briefs-E-newsletter

Developing Client Relationships

July 30, 2009

Developing strong client relationships is perhaps one of the most important things you as an attorney can do to ensure a solid foundation for your law firm. Your clients are your lifeblood. They will provide you with new business in the future and they will recruit their friends to become clients, if they like what [...]

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Lawyer Search Engine Marketing: Buying Keywords

December 30, 2008

Lawyer search engine marketing is a growing trend amongst lawyers as more and more consumers are going to the web to find the goods and services they need. Purchasing a sponsored link using keywords is one way to get more people to come to your website. Paying for keywords can be a valuable marketing tool [...]

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Staying In Touch With Clients: Email Newsletters

November 10, 2008

Email newsletters are an excellent way to keep in touch with clients, and unlike the paper kind, they don’t cost as much to produce and deliver. They also reach more people than you even realize. Good articles from email newsletters, for example, are forwarded on to other readers, which creates what’s called viral marketing for [...]

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Web 2.0: What Is It?

November 10, 2008

Web 2.0, also known as social media, is not easy to define. What’s true, however, is that when you start harnessing the real power of networking on the Web, then you are using Web 2.0. It encompasses the idea of interconnectivity and interrelatedness, to the extent that people with common interests can share their knowledge [...]

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Lawyer Search Engine Optimization: Understanding SEO

November 10, 2008

In 2007, companies spent $12.2 billion on search marketing in the United States, according to the Search Engine Marketing Professional Organization (SEMPO). This expenditure is projected to increase beyond $25 billion in 2011, which means that dollars previously assigned to more traditional channels such as print advertising, direct mail marketing, and television are now being [...]

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Attach a Photo to Your AttorneyPages’ Listing

October 10, 2008

People like friendly faces and seeing who they are calling. In fact, lawyers listed in AttorneyPages who have uploaded a photo have a 28 percent better response rate to their listing than those who haven’t.
Here’s How To Do It 
1. Find a good digital photo of yourself, or have one taken. Make sure you are smiling [...]

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Use Google Alerts to Keep Tabs on News

October 8, 2008

Google Alerts is a service from the search engine company, Google, which notifies its users by email that something new has happened in a topic they select. Apart from choosing the subject matter, the users decide how often the alerts should be delivered and from what sources they would like the information to come—the web, [...]

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Improve Your SEO

October 8, 2008

Search Engine Optimization (SEO) is the process of improving both the volume and the quality of traffic to your website. In other words, it’s a way of moving your website up higher on the list of matches when a search engine finds your site in response to a user’s search.  Why do you care?  Because [...]

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Taking Business to the Bedroom

October 8, 2008

Staying connected to business colleagues and clients is one thing. Checking your PDA in the middle of the night because you’re afraid of missing a call or an e-mail is something entirely different.
This past July, a company called Study Logic LLC, commissioned by Sheraton Hotels, interviewed 1,500 professionals to gauge how new technology continues to [...]

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Marketing in a Depressed Economy

October 8, 2008

September saw financial news from Wall Street that was almost unprecedented. First, the government bail out of Fannie Mae and Freddie Mac. Then, in dual unfolding dramas, the respected Lehman Brothers filed for Chapter 11 bankruptcy, while the stockbrokers at Merrill Lynch ran right into the arms of buyer Bank of America.
It’s not only investment [...]

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