Attorney Marketing

From the category archives:

Search Engines

Should You Be Using Google’s Legal Scholar? What the New Free Service Can and Cannot Do

March 31, 2011

Google has just launched the beta version of “Legal Scholar” – the online giant’s first attempt at providing case law and law review articles to the world free of charge. With Westlaw and Lexis subscription fees continually on the rise, many cost-conscious attorneys and law offices are wondering whether Google Legal Scholar is a viable [...]

Read the full article →

Search Engine Optimization for Law Firms – Choosing an SEO

April 8, 2010

If you have a website for your practice, it’s likely you have either hired an SEO (Search Engine Optimization) firm or specialist, or your website is lost somewhere on page two zillion of Google’s search results when people search for your business’ keywords. Search engine optimization for law firms does have its place. As a [...]

Read the full article →

Lawyer Search Engine Marketing: Buying Keywords

December 30, 2008

Lawyer search engine marketing is a growing trend amongst lawyers as more and more consumers are going to the web to find the goods and services they need. Purchasing a sponsored link using keywords is one way to get more people to come to your website. Paying for keywords can be a valuable marketing tool [...]

Read the full article →

Lawyer Search Engine Optimization: Understanding SEO

November 10, 2008

In 2007, companies spent $12.2 billion on search marketing in the United States, according to the Search Engine Marketing Professional Organization (SEMPO). This expenditure is projected to increase beyond $25 billion in 2011, which means that dollars previously assigned to more traditional channels such as print advertising, direct mail marketing, and television are now being [...]

Read the full article →