Many law firms find that the December holiday season is a slow time for new business as consumers are preoccupied with the holiday season. Because of court holidays, attorneys also find they have extra time on their hands. Time is something that is in short supply for many attorneys so this can be the best time of the year to make plans for a law firm’s online marketing strategy during the upcoming year. The recession and increased competition for clients mean many attorneys who have never relied significantly on legal marketing find that they need to take steps to increase business. Fortunately, many legal marketing companies including online legal directories, legal matching services and similar online legal marketing programs offer end of the year promotions. Legal marketing companies know that many law firms want to deduct legal marketing expenses in the current calendar year so they offer significant incentives that can result in substantial savings for a law firm. Typical online legal marketing incentives to look for include the following:
Deep Online Law Firm Marketing Discounts: Many legal marketing programs including online legal directories, content based legal marketing programs, legal matching services and legal website search engine optimization programs will substantially reduce their rate near the end of the year. These deep discounts mean that a law firm can gain a competitive advantage over the firm’s competition by getting more by spending less or gain access to a greater number of legal marketing programs or more geographic coverage by spending less than law firms who wait until after January to enroll in legal marketing programs.
Special Bundled Legal Marketing Packages: Legal marketing companies also tend to offer special bundled packages as part of their end of the year promotions. Some legal marketing companies have the ability to offer “one stop shopping” where you may obtain access to an online legal directory, legal website search engine optimization and content based legal marketing all from the same company. Legal marketing companies that offer this type of bundled legal marketing program provide a distinct advantage because your legal marketing programs will tend to compliment and reinforce one another. A bundled legal marketing package can also mean savings in time and management because a firm has a single legal marketing company managing a number of programs instead of having to deal with lots of individual legal marketing firms.
Expanded Coverage on Legal Directories: A fair number of successful legal directories are setup to provide online legal marketing exposure in multiple practice areas and geographic regions. Some online legal directories and other attorney marketing programs will offer additional practice areas or expanded geographic coverage at no additional cost as part of their end of the year promotions. Again, this gets your law firm more bang for your buck and provides a competitive advantage over other law firms that will pay more for less next year.
These are just a few examples of special promotional benefits that are typically offered by online attorney marketing programs during the end of the year. If you are considering signing up for a law marketing program during December, you should specifically inquire about any end of the year incentive programs. Some of these promotional programs are not advertised so it is a good idea to contact marketing programs and inquire. If you add the fact that the firm does not have to wait until the end of next year to take the tax deduction, a law firm can get a lot more for their marketing dollar this time of year.
You must log in to post a comment.