Attorney Marketing

Lawyer Marketing: The Value of Quantifying Tools for Internet Advertising Campaigns

May 5, 2011

Internet marketing has become the primary way many law firms market their law practices.  However, web-based marketing presents unique opportunities and challenges in terms of very detailed tracking and quantifying of online marketing efforts.  Quantifying online marketing results can be challenging compared to traditional types of advertising, because most law firms use multiple online marketing [...]

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Lawyer Marketing: Please Take “Free Consultation” Out of My Listing: Is This a Good Idea?

April 29, 2011

Many attorneys remember the days when a big double page ad in the phone book made the phone ring off the hook. Each attorney had different methods of dealing with the massive number of calls that were a complete waste of time. In many cases, attorneys had to hire additional staff members to help field [...]

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Lawyer Marketing: Balancing Online and Offline Law Firm Marketing Efforts

April 26, 2011

Most law firms have been advertising with traditional forms of legal advertising including the yellow pages, newspapers, television and radio for many years.  Online legal advertising is newer and less familiar for most law firms though some have been using the internet for legal marketing for some time.  The thing most law firms have not [...]

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Lawyer Marketing: Targeted Advertising on the Internet and the Doctrine of Internet Exceptionalism

April 22, 2011

The ethical rules in most jurisdictions have long since prohibited certain types of targeted advertisements such as sending a mailing to a personal injury accident victim. The Internet provides a new frontier for this type of targeted Internet advertising by an attorney or online legal marketing programs. Google’s email system Gmail, for example, will scan [...]

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Lawyer Marketing – Identifying a Law Firm’s Target Audience for Internet Marketing

April 20, 2011

“Nothing succeeds,” McDonald’s founder Ray Kroc once said, “Like success.” Many solo practitioners and small boutique law firms try to develop successful marketing strategies and practices that allows the firm to be apparently, successfully competitive with larger law firms.  As a practical matter, this approach often obscures an even  more important objective:  successful marketing to [...]

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Online Lawyer Marketing: The Value of FAQs

April 15, 2011

A quick review of law firm websites reveals how common it is for law firms to omit FAQs from their website or blog as well as their web pages on other online marketing programs. The omission of FAQs represents a significant lost opportunity.  FAQs provide an inexpensive way for an attorney or law firm to [...]

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Free Lawyer Marketing Programs – A Valuable Marketing Tool or Waste of Valuable Time?

April 13, 2011

As the number of law firms has grown and the financial resources of families and businesses have declined, the competition for clients and need for legal marketing has grown exponentially for most law firms.  There are an enormous number of legal marketing programs online including the following:

Online Legal Directories
Internet Based Legal Matching Services
Content Based Legal [...]

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Lawyer Marketing: Publish Legal Articles to Bridge Traditional and Web Based Marketing

April 5, 2011

Attorneys have published articles for generations to market their law firms and develop their professional reputations.  Publishing articles in professional journals has been an effective way to promote a firm amongst peers and build a firm’s professional reputation in the legal community, while publishing in periodicals and print media has historically been an effective means [...]

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Should You Be Using Google’s Legal Scholar? What the New Free Service Can and Cannot Do

March 31, 2011

Google has just launched the beta version of “Legal Scholar” – the online giant’s first attempt at providing case law and law review articles to the world free of charge. With Westlaw and Lexis subscription fees continually on the rise, many cost-conscious attorneys and law offices are wondering whether Google Legal Scholar is a viable [...]

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Get Your License: Understanding Software Licensing Before You Buy

March 31, 2011

Purchasing software has become as familiar to the legal profession today as changing the typewriter ribbon was a generation ago. But software, like modern life in general, brings with it considerably more complexity for the user than those old ribbons. Many software users don’t understand the difference between owning something and merely licensing it.
When you [...]

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