Attorney Marketing

Lawyer Marketing: Organic vs. Pay Per Click Legal Search Strategies: Is There a Significant Difference?

March 30, 2011

Many law firms assume that all keywords are created equal and that if a keyword is an effective term for organic results (i.e. non-sponsored results), then the term is also a good choice for the law firm’s pay per click legal marketing.  In reality, nothing could be further from the truth.  Not only is it [...]

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Lawyer Marketing: Improve Your Online Biographical Profile by Connecting with Consumers

March 28, 2011

Most law firms are listed on a number of online legal directories as well as other types of web-based marketing websites, including matching services. Almost all of these programs create the possibility for the law firm to provide a biographical profile with detailed information about the law firm and its attorneys. Many firms make a [...]

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Lawyer Marketing – Is Your Email Marketing Strategy Effective?

March 24, 2011

Past clients as well as prospective clients that have contacted the law firm can be a valuable source of potential future business.  Because former clients and unretained prospects may have been the result of a significant investment of a law firm’s legal marketing resources, it makes sense to market effectively to this potential source of [...]

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Explosion of Mobile Web Devices: What Does It Mean for Lawyer Marketing Strategies?

March 22, 2011

Whether it is a smart phone, tablet computer or other mobile device, the internet is now becoming as prevalent on handheld devices as on home computers.  It is important that law firms assume that they need to develop legal marketing strategies aimed at mobile web users because these devices will soon dominate the way consumers [...]

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Specific Issues to Consider When Publishing Articles as Online Lawyer Marketing Websites

March 16, 2011

Publishing articles on a legal resource or legal marketing website can be an effective method for promoting an attorney or law firm. However, there are certain issues that must also be taken into account when selecting a legal information site or legal marketing site to publish your articles:

Who Owns the Articles: The articles you publish [...]

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Lawyer Marketing – The Inherent Marketing Value of Giving Free Legal Advice

March 9, 2011

The most common complaint by attorneys regarding marketing programs ranging from online marketing like an online legal directory to television and phone book ads is that consumers are just looking for free advice.  A law practice is a place filled with frenetic activity and a great deal of stress with very little down time.  This [...]

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What Matters to Prospective Online Legal Marketing Clients?

March 7, 2011

Many law firms struggle to determine what information to include in law firm profile pages on legal marketing websites.  It is very common for law firms that are considering a legal marketing program to ask about client retention rates.  In reality, client retention is not something legal marketing programs like online lawyer directories have much [...]

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Confused About Online Lawyer Marketing Ethical Rules? Stick to Legal Directories

March 3, 2011

One of the most alarming things that can happen to an attorney is to be contacted by the State Bar regarding allegations of a potential violation of ethical rules. Many law firms are still hesitant to do much online legal marketing because of fears about potential State Bar violations.  Such concerns are not without merit [...]

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Online Lawyer Marketing: Leasing vs. Building a Law Firm Website

March 1, 2011

Many law firms that were slow to adjust to the decline of phone book, newspaper, and television legal advertising now realize they are at least a decade behind in shifting to online law firm marketing. The reality is a law firm that has waited until now to market its law firm online faces a serious [...]

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iPad for Lawyers – Must-Have or Just a Fad?

February 24, 2011

By now, the dust has settled on Apple’s release of its latest gadget, the iPad. For a minimum of $500, consumers can now get what amounts to a very large iPod Touch. While technology reviewers are busy debating the relative merits of the iPad for tech-loving individuals, what about the functional pros and cons of [...]

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