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Management Team
Gerry Goldsholle
Founder and CEO
Gerry, an attorney who has chaired numerous bar association committees, began his career at the Securities and Exchange Commission. An innovator and Internet pioneer, he created Advice Company in 1991 and established its first Internet legal websites in 1995. Prior to forming Advice Company Gerry was President & CEO of MetLife Marketing Corporation and Chief Brokerage Executive of Metropolitan Life Insurance Company. Read full bio...
Michael Shanahan
Chief Operating Officer and Chief Technology Officer
Michael Shanahan joined Advice Company in 2000 as its Chief Technology Officer and was promoted to Senior Vice President in 2003 and became Chief Operating Officer that same year. He is primarily responsible for all aspects of the state of the art technology used for the Company’s websites and new technology initiatives. Read full bio...
John Plessas
Senior Vice President & Chief Marketing Officer
John Plessas joined the Company in 2011 and leads its strategic and tactical development for identifying new market opportunities in the attorney and expert marketing space in addition to oversight of the sales and customer engagement teams. Read full bio...
Brian Brown
Senior Vice President—Business Development
Brian Brown joined Advice Company in 1996, and has played numerous roles, from sales, marketing programs, administration and strategic alliances and working with the Company’s former affiliate DoItYourself.com Incorporated. He now heads the service team. Prior to joining Advice Company he worked for the law firm of Day, Berry & Howard in Connecticut as a project manager. Read full bio...
Mary Martin
Vice-President—Content & Secretary
Mary Martin joined Advice Company in 1997 as Executive Editor and head of Staff Operations. She is responsible for developing, sourcing and editing legal content and heads the content team for the Company’s legally oriented websites. In addition to managing content flow and outside authors, she is responsible for internal staff operations. Prior to joining Advice Company she had a 29-year career as executive editor. Read full bio...
Brandon Brown
Vice President—Internet Marketing
Brandon holds a degree in geology and environmental engineering from Lehigh University and after work with the Army Corps of Engineers joined Advice Company in 1999 in sales and marketing and became a proficient technical executive before moving to Washington, DC in 2002, to become the search engine optimization specialist for a leading hotel marketing firm. He rejoined Advice Company as a consultant in 2005. Read full bio...
Patricia Gima
Associate Vice President—Legal Content
Patricia is a seasoned legal editor and published author with nearly 20 years of experience making the law accessible to consumers. Patricia started in legal publishing with Nolo Press as an editor, working on a wide variety of books, from fighting traffic tickets to tenants’ rights to living wills. Read full bio...
Woody Philips
Associate Vice President—Technology
Forrest (Woody) Phillips joined the Company in 2005. A 30-year veteran of the computer industry Woody has been involved in website and Internet application programming since 1997. He has had extensive hardware, software and management experience in high-technology companies and appears as inventor on six patents for computing hardware. Read full bio...
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